I specialize in designing intuitive websites and apps that minimize roadblocks for users and maximize goal achievement for organizations.
I specialize in entering into users' minds to understand their expectations when they interact with a website or app. I then combine this information with the organization's goals to create a design that is intuitive for users and effective in achieving these goals.
I majored in Economics and minored in Psychology at UC Irvine because I'm passionate about understanding businesses, markets and how people think. After 5 years of being a Director of Operations, I'm switching careers to User Experience Design (or UI/UX or UX Research) because I want to be in a field where I'm constantly learning and am being challenged to use my gifts and abilities to the fullest extent. I'm empathetic, creative, organized, and passionate about research and design, so naturally UX seemed like a great fit.
I'm extremely passionate about research, having a B.A. in Economics from UC Irvine. My background in econometrics, psychology, and statistical analysis has been supplemented by user interviews and competitive research that I have performed through my program at Designlab's intensive UI/UX bootcamp with over 540 hours of curriculum and projects. I am truly fascinated by what we can find through research.